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This is the foundation’s sixth consecutive Season of Giving fundraiser
Jelena and Novak Djokovic founded the Novak Djokovic Foundation in 2007.Novak Djokovic Foundation
Jelena and Novak Djokovic founded the Novak Djokovic Foundation in 2007.
By ATP Staff
The annual ‘Season of Giving’ is well underway for the Novak Djokovic Foundation.

Each December, the organisation appeals for donations to help increase accessibility to pre-schools in World No. 1 Novak Djokovic’s home country of Serbia. The proceeds from this year’s campaign will be used to adapt and fully equip three new study rooms, corridors and bathrooms in a dilapidated part of an elementary school in Rvati, a village in the country’s west.

As in previous years, Novak Djokovic and his wife Jelena Djokovic will be matching any donations during the Season of Giving. The Novak Djokovic Foundation has already invested €15 million in Serbia, built 58 pre-schools and impacted the lives of more than 54,800 children.

“No victory is as important as those that we achieve together year after year by including more children in early years programmes and enabling them to develop in the best possible way,” the 98-time tour-level titlist Djokovic said. “Together with our partners, donors, friends and institutions that support us, we are raising awareness of this important goal for a happier future, and I am proud that our community is growing in numbers and becoming more dedicated to the realisation of this goal.”

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The main mission of the Novak Djokovic Foundation, which was founded by the Serbian World No. 1 and Jelena in 2007, is to ensure every child in Serbia has access to pre-school education by 2030.

“Our mission and daily inspiration is to create the best possible conditions for a more dynamic and meaningful investment in children and their future, and we are very happy to share it with an increasing number of friends who support our values every year,” said Jelena Djokovic, who is also the foundation’s Global CEO. “The encouragement we draw from every success and happiness of children and families opens up opportunities for even bigger goals and new ideas, and we are sure that raising funds for another three study rooms in Rvati will be another great occasion to confirm humanity, solidarity and the wisdom of everyone who will work with us during the Season of Giving.”

A pre-school in the town of Odzaci has recently opened its doors to 100 children as a result of funds raised in the 2022 Season of Giving, while the success of that year's campaign also enabled the foundation to equip another pre-school, in the town of Beocin, which is attended by 175 children.